The Story of KallMeKris
Kris Collins is a social media comedian & influencer who is best known by her digital persona ‘KallMeKris’ (or KMK for short). Kris found her initial success on TikTok where she has earned over 2 billion likes on her videos. KMK has since accumulated more than 60 million total followers on platforms such as TikTok, YouTube, & Instagram through a consistent output of quality content creation. Throughout her social media endeavors, Kris has always stayed true to her transparent and personal brand.
By late 2021, KMK knew she wanted to leverage her platform to launch merchandise. Kris saw merch as a way of creating meaningful items for her fans while also generating revenue. KMK’s first merch collection consisted of pins, sweatshirts, & notebooks– all branded with her colorfully recognizable iconography. Kris & her team then needed to find an effective way to sell the merchandise on the key platforms her fans were located on. KMK decided to live stream the announcement & sale of her merch on TikTok, Twitch, & Instagram as a way to generate real-time demand while offering personalized interaction to fans.
There was still one key problem: how could Kris organically showcase her new collection live and convert sales without interrupting her fans’ experience? Boost Tags were the perfect solution.
In under ten minutes, Kris’ team set up a fully functioning Boost Tag ($KMK1) to sell her signature collectible pins. The Tag was then utilized during her TikTok live stream to drive sales. Throughout the stream, Kris reminded her audience to text $KMK1 to 81000 to purchase her collectible pin collection. The stream was a fun, engaging way for Kris to directly interact with fans, provide education about the purchase process, and showcase unique product features. Most importantly, Kris was able to monetize her persona on platforms native to her audience through Boost Tags. As such, fans could stay engaged with the live streams while concurrently purchasing items and supporting their favorite creator.
In just 5 minutes, Kris generated $5,155 in sales by simply calling out her Boost Tag during the TikTok livestream.