Kris Collins is a social media comedian & influencer who is best known by her TikTok persona KallMeKris where she has 43 million followers and a total of 1.8 billion likes.
In the fall of 2021, KMK launched her own merch collection consisting of pins, notebooks, sweatshirts, and more. Kris and her team were searching for an effective, simple way to announce the launch of the merch collection and showcase its items to her audience. She decided to live stream the announcement on TikTok, Twitch, and Instagram; however, she still needed a non-invasive, unique way to sell the products live without interrupting the viewer experience. Boost Tags were the perfect solution.
In two minutes, Kris & her team set up a fully functioning Boost Tag ($KMK1) which was used during her TikTok live stream to drive sales. The stream was a fun, engaging way for Kris to directly interact with fans, introduce her signature collectible pins, and showcase their unique properties including AR capabilities. Throughout the stream, she reminded her audience to text $KMK1 to 81000 to purchase the pin collection.
In 5 minutes Kris generated $5,155 in sales all by simply calling out her Boost Tag during the TikTok Livestream.