At the core of Boost is the #hashtag, and our proprietary and patent pending technology encodes data into #hashtags. We chose the #hashtag because similar to a barcode, it is an extremely efficient, external and platform agnostic readable method of indexing information. Here are the four key benefits of why we use the hashtag to generate #shoptags.
1) Coordinate: The hashtag was first brought to Twitter on August 23, 2007 by Chris Messina. The idea was to use the hashtag to organize information. Today, it serves as a coordinate to a conversation, topic or information. Similarly, at Boost we generate a coordinate to the purchase, using a hashtag. Therefore, every product can now have a purchase coordinate, or a #shoptag as we like to call it.
2) Readable: Hashtags are prominent throughout most search engines and social media sites. Google, Twitter, YouTube, Facebook and others utilize and read hashtags to help users find and organize information. Accordingly, #shoptags join those algorithms and searches, ultimately turning the entire internet into a store for your products.
3) Encoding: Boost's patent pending technology encodes hashtags to do things. Hidden inside each #shoptag are your product details; inventory, price, image, variables and more. In addition to texting the #shoptag to complete a purchase, we envision a multitude of new ways to unlock the embedded data, whether it be by voice, visual or other means.
4) Surfing: Unlike a traditional website which requires a business owner or merchant to manage, advertise and rely on search engines for recognition, #hashtags organically surf the web. Therefore, rather than driving traffic to your online business or website, we would hypothesize that #shoptags generate awareness for you. We've even had #shoptags go viral, pretty extraordinary.
Check out a deeper dive on #hashtags from our CEO.