Selling direct is great, but why not take that a few degrees out? With Boost, you can generate #hashtag "variations". For example, a #hashtag for your product may be #acme001. You can create another #hashtag variation, let's say #acme002, for the same product.
This way, you can assign #hashtags to influencers and encourage them to drive sales for you. You can certainly pay an influencer to promote your #hashtag, or perhaps even negotiate a percentage of the orders that come in.
The idea of selling direct to consumer to consumer (D2C2C) means that unlike a link or shopping cart, you are able to virally share the coordinate to your product's purchase. Distribute your direct to sales opportunity by leveraging influencers around the world and start selling to their audiences as well.