Once you have a #hashtag set up for your product, place it on Instagram or Facebook and instruct your audience to text the #hashtag to 81000 to buy. First time buyers will go through a one time express checkout, existing buyers will simply reply with a YES text to complete their order. Be sure to check out our best copy practices to maximize sales conversion.
Why not use Instagram's checkout?
Good question. Our goal as a company is to establish a single shopping coordinate that you can monetize across all of your media. If you only want to sell on Instagram, once that functionality becomes available, it's certainly a good option. Two things to consider. First, you probably have an audience on more than one platform, like YouTube or TikTok. Secondly, one of the key benefits to using Boost is how easy it is for your shoppable #hashtags to be shared and crawled by major search engines, thus creating more organic awareness for your sale opportunity.
Comment to buy on Instagram?
Yes, we do support comment purchasing inside of Instagram for qualified accounts. In order for comment purchasing to work, a large portion of your customer base must connect their Boost account to Instagram. At this time Boost is reaching out to brands individually inviting them to utilize this functionality. If you would like to be considered, please email email@example.com.