Consumerism and e-commerce are changing in a very radical way and digital entrepreneurs have a unique opportunity to sell direct, sell direct to communities, and sell direct to communities and their communities' communities - that was a mouthful, but it's important.
Whether it's Nike, Casper, Dollar Shave Club or Kylie Cosmetics, people are creating amazing products and selling them directly to their audiences. Social media and technology in general have radically changed how people capture attention and convert.
Today, building a community and selling directly to them is incredibly effective. Furthermore, your product or brand enthusiast will likely travel or follow you across various mediums. Typically, brands will advertise across those various mediums (website, email, social, billboard, print, etc...) and send people back to their website to make a purchase. At Boost, we think that's an outdated concept.
Once you create your #hashtag, anywhere you place it becomes an instant point of sale. Ultimately, you can monetize across all of your content with the same call to action. In addition, because your #hashtag naturally surfs the web and be easily shared, your point of sale will generate its own awareness - no advertising required. Sell direct, sell everywhere.